|The Marketing in You|
The Marketing in You
Driving the organization through the turbulence of today's market is a really tough job. Market leaders require leading marketers. And leading marketers are not necessary marketing people.
Whichever the organizational role leading marketers have, they build their actions on three fundamental competences: market vision, innovation, and leadership.
The Marketing In You, an executive program fruit of the cooperation between SDA Bocconi and ESADE Business School's Faculty, aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models. In the program, a faculty of expert management professors and top company executives will work together to take out the marketing potential of participants and help them build their NEXT marketing practices.
Senior executives who are willing to express their marketing potential and transform it into the next practices of their companies.
Gabriele Troilo - SDA Professor of Marketing. Associate Professor, Department of Marketing, Bocconi University
Lluis Martinez Ribes - Associate Professor of Marketing at ESADE Business School
Paolo Guenzi - Director, Marketing Department at SDA Bocconi School of Management. Associate Professor, Department of Marketing, Bocconi University
Guest speakers who have contributed to the program: